Menopause - A new chapter, a new routine.
Menopause brings hormonal change, and your skin shifts with it. CLEO: pH-conscious intimate care for this new chapter.
The challenges of menopause
Dry skin & collagen loss
Oestrogen drops by up to 90% - the hormone responsible for moisture retention and collagen synthesis.
The result: thinner skin, fine lines and wrinkles, a barrier that struggles. Conventional creams full of water can't keep up.
Skin needs intensive,
concentrated actives - not water.
Fourth Era EVE delivers pure care complexes that sink in and support recovery.
Hot flushes & sweating
Sudden flushes, night sweats, damp underarms - another hormonal effect that
hits quality of life hard.
Conventional aluminium-based antiperspirants only worsen the inflammation of skin that's already irritated.
A pH-based deodorant like Fourth Era HADES works with the body: it uses the skin's natural acid mantle to reduce bacterial growth, without the aggressive chemistry that adds to the irritation.
Vaginal dryness & pH shift
Vaginal flora changes; mucous membranes become drier and thinner.
For many women it's a taboo topic - and one of the most distressing symptoms.
Conventional intimate-care products contain aggressive surfactants and preservatives that disturb the delicate flora even more.
Fourth Era CLEO is built for this stage of life: waterless, pH-conscious intimate care that supports the natural balance and hydrates intensively.
100%
0%
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100%
✓ Vegan & Cruelty-Free
✓ pH-conscious
✓ Microbiome-Friendly
✓ Transparent and Authentic
Why waterless skincare is the smartest move during menopause
During menopause, skin lives through one of the largest hormonal shifts of its life. It becomes more reactive, drier, more easily irritated. Conventional skincare with 70–90% water and preservatives can’t meet those demands.
Waterless formulas like Fourth Era UNDILUTED™ are the answer:
1 – 100% actives instead of dilution
Water doesn’t take up space — meaning every drop is a real active.
During menopause, when the skin needs every working mechanism it can get, that matters.
Conventional creams waste 70–80% of their potential on humectant carriers. Fourth Era doesn’t.
2 – No preservatives needed
Water needs preservatives – alcohol, parabens, phenoxyethanol – to keep it stable.
On hormonally-stressed, ultra-sensitive menopausal skin, those ingredients can add to the irritation.
Waterless formulas need few or none, which lowers the risk of allergy and irritation.
3 – Deeper penetration & longer residence
Öl-basierte Formeln können tiefer in die Epidermis eindringen als wässrige Emulsionen.
Das bedeutet: Die Wirkstoffe wirken intensiver und länger. Bei Wechseljahreshaut, die intensive Pflege braucht, ist das ein großer Vorteil.
Sie müssen weniger auftragen und sehen bessere Ergebnisse.
4 – pH-conscious & microbiome-friendly
Conventional water-based creams often have alkaline pH values (5–7), which disturbs the natural acid mantle.
Fourth Era is pH-optimised and supports your natural flora rather than disrupting it. That matters even more on dry mucous membranes during menopause.
5 – More stable, longer-lasting
Waterless formulas are chemically more stable, don’t spoil as quickly, and need fewer preservatives over time.
You get a product that stays safe and effective for months – without preservatives accumulating or breaking down.
Three phases of menopause — and what your skin needs in each
ANGIE harnesses plant lipids and a natural emulsifier to clean deeply without stressing the skin.
Perimenopause
(ca. 40–50 Years)
Duration: 5–8 years before the final period.
Skin changes:
• Early signs of dryness
• Increased sensitivity
• Fine lines becoming visible
• Mild collagen loss
• Occasional hot flushes
Recommended routine:
Start with Fourth Era EVE (intensive daily care) + HADES (for hot flushes). Prepare the skin for the more intense phase ahead.
Menopause
Duration: roughly the year around the final period.
Skin changes::
• Extreme dryness
• Strong itching
• Intense hot flushes & sweating
• Vaginal dryness
• Visible collagen loss (up to 30%)
Recommended routine:
EVE + CLEO (intimate care) + HADES + ABBIE (for very dry, irritated areas) - a complete four-product routine for maximum support.
Post-menopause
Duration: the rest of life.
Skin changes:
• Stabilisation at a new, drier level
• Continued skin slackening
• Usually fewer hot flushes
• Possible long-term vaginal dryness
• Higher skin-cancer risk due to oestrogen loss
Recommended routine:
EVE + CLEO (long-term care) as a foundation. HADES optional if needed. Stronger sun protection becomes especially important - oestrogen loss weakens the skin's natural UV defence.
Your menopause routine - step by step
Morning routine
1 - Cleanse
Lukewarm water (not hot!) and, optionally, a mild cleanser (LEON cleansing oil).
2 - EVE face balm
A pea-sized amount on face and neck. Press in gently — don't rub. Wait for absorption (about 2–3 minutes).
3 - pH deodorant
Apply HADES under the arms. No waiting needed. Works all day without blocking.
4 - Sun protection
SPF 30+ recommended. Post-menopause, skin-cancer risk rises with oestrogen loss.
Evening routine
1 - Gentle cleanse
LEON cleansing oil (optional) or lukewarm water. Rinse thoroughly.
2 - EVE night care (more generously)
A little more than in the morning - night is recovery time. A short massage supports circulation.
3 - CLEO intimate care
Daily in the evening, so vaginal dryness gets treated overnight. Apply and let it absorb.
4 - When itching or irritation hits
Apply ABBIE locally to dry, itchy areas — it calms and settles overnight.
Useful application tips:
- Don’t wash with hot water: hot water draws even more moisture out. Lukewarm is better.
- Apply gently: menopausal skin is reactive. Press, don’t rub.
- Consistency is the key: Fourth Era products work best with regular, long-term use (at least 4–6 weeks).
- Hydration from the inside: drink enough water. Even waterless skincare needs hydrated skin underneath.
- Sleep & stress: enough sleep and active stress reduction matter — skin recovers most intensively at night.
A guide - which skincare during menopause?
Menopausal skin and mucous-membrane symptoms are driven by a major drop in oestrogen.
A falling oestrogen level leads to up to 30% collagen loss, a weakened skin barrier, extreme dryness and increased sensitivity. Conventional skincare with 70–90% water and chemical preservatives can’t meet those demands. It dilutes actives instead of concentrating them, and irritates sensitive skin with additives.
The fix: waterless, concentrated natural skincare.
Products with 100% actives and 0% water can sink in deeper, work harder, and need barely any preservatives — reducing the risk of irritation. Combined with pH-optimised intimate care (for vaginal dryness) and pH deodorants (for sweating without aluminium), a holistic menopause routine can address dryness, itching and discomfort effectively. Fourth Era CLEO is built for this stage: undiluted, hormone-free natural skincare that supports symptoms without overstepping medical limits.
What are you really putting on your skin today?
Behind alluring names and beautiful jars often lies a complex world of ingredients.
Do you know exactly what your skincare products are doing?
Use our Ingredient Check to take a look behind the scenes of the cosmetics industry.
We decode the technical terms for you—from valuable antioxidants to the fillers your skin doesn’t need.
Get ready for an “wow” moment.
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Women's care guide for everyday rituals
Common questions about menopause
Why does skin get so dry during menopause?
Falling oestrogen levels reduce collagen production by up to 30% and lower the skin's ability to bind moisture. The result: the barrier weakens, skin gets thinner, drier and more prone to irritation and itching.
Which skincare is recommended during menopause?
During menopause skin needs concentrated actives, not water-based fillers. Waterless skincare like Fourth Era EVE delivers 100% actives without dilution. Aggressive cleansers and preservatives are best avoided - they add to the load on a hormonally-stressed barrier.
What helps with vaginal dryness during menopause?
Vaginal dryness affects more than half of women in menopause and stems from a hormonally-driven thinning of the vaginal mucous membrane. CLEO from Fourth Era is a pH-conscious intimate balm without preservatives or essential oils, designed to nourish that delicate tissue intensively.
When do skin changes start in menopause?
Early skin changes can already appear in perimenopause - typically from the mid-40s, around 5–8 years before the final period. First signs are increased dryness, fine lines and occasional itching.
Are Fourth Era products hormonal?
No. None of the Fourth Era products contain hormones, phytohormones, or hormonally-active compounds. They ease menopausal symptoms like dryness and itching purely through concentrated plant-active care, and can be used safely alongside medical therapies.
What helps with itching in menopause?
Menopausal itching comes from skin dryness and a weakened barrier. The fix is intensive, low-irritant care with concentrated oils. Fourth Era ABBIE (sensitive balm - no lavender, no rosemary) and EVE are formulated specifically for irritated, dry skin in this phase.
What helps with sweating and hot flushes during menopause?
HADES, the Fourth Era pH deodorant, works against odour by regulating skin pH instead of blocking sweat with aluminium. That's particularly useful in menopause, where aluminium-based antiperspirants tend to add to the irritation on already-stressed skin.
Which product helps with dry facial skin in menopause?
EVE from Fourth Era — a waterless universal balm with lavender oil, formulated for mature, female skin. 100% actives without water dilution sink deep into dry, mature skin. EVE supports moisture, fine lines and itching, and helps the skin's natural recovery.
What's the difference between a waterless cream and a conventional cream during menopause?
Conventional creams contain 50–90% water as filler, and therefore need preservatives that can trigger irritation on hormonally-stressed skin. Waterless creams like Fourth Era contain 0% water and 100% actives - without preservatives, deeper-acting, and gentler.
Which products work across all three phases of menopause?
In perimenopause (from around 40), Fourth Era EVE and HADES work as a starter combination. In menopause itself, the full line-up - EVE, CLEO, HADES and ABBIE - comes into its own. In post-menopause, EVE and CLEO form the long-term foundation for skin and intimate health.